Jayesh Rajdev

Jay Rajdev joined ITV 10 months ago as Controller of Advanced Advertising to lead addressable product development, incorporating the rollout of programmatic platform, Planet V; and more recently the launch of ITV's new home of commercial innovation, AdLabs. Prior to ITV, Jay held numerous ad-tech roles, notably at Videology, where he led Brand Solutions and customer engagement. Jay started his career with an 18-year stint at MediaCom, where he worked in client leadership roles across numerous clients and sectors in both the UK and Globally. Jay also leads Communications for Media For All, the mentoring network set up to recruit, retain, and develop Black, Asian, and ethnic minority talent in the UK media industry.